By Sergei Vostokov, Yuri Zarhin
A. N. Parshin is a world-renowned mathematician who has made major contributions to quantity idea by utilizing algebraic geometry. Articles during this quantity current new learn and the most recent advancements in algebraic quantity thought and algebraic geometry and are devoted to Parshin's 60th birthday. famous mathematicians contributed to this quantity, together with, between others, F. Bogomolov, C. Deninger, and G. Faltings. The publication is meant for graduate scholars and examine mathematicians drawn to quantity concept, algebra, and algebraic geometry.
Read Online or Download Algebraic Number Theory and Algebraic Geometry: Papers Dedicated to A.N. Parshin on the Occasion of His Sixtieth Birthday PDF
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Extra info for Algebraic Number Theory and Algebraic Geometry: Papers Dedicated to A.N. Parshin on the Occasion of His Sixtieth Birthday
For many companies the use of co-branding is seen as tactical. Here the objective is to use the capabilities and reputation of a partner to enter a new market, market sector or country, and jointly make money. If the union develops into something more long-term, then so much the better; but the main intention is to carry through a specific business initiative designed to contribute positively to the bottom line For other companies – particularly those in the technology sector where significant capital investment is required on both sides the returns on which may be some years away – the co-branding initiative will be more permanent.
Tefal was already a powerful and reputable cookware brand and an ideal partner for Cordon Bleu, closely linked to the brand’s core features and values. Both partners were able to reinforce their complementary brand reputations through the tie-up and stimulate increased sales revenues for the co-branded products, so more value was created than would have occurred if Tefal had partnered with, say, Chateau Rothschild for quality or Citroën for reach. Ingredient Co-Branding The only distinct sub-category of co-branding that has been defined in the marketing literature is our third level of value creation: Ingredient Branding, a subject that Marc Smit explores in detail in Chapter 5 Ingredient branding is typified by PC manufacturers with Intel, and Diet Coke with NutraSweet.
The assembler–manufacturer benefits by confirming the attributes and image of their product while sharing the marketing costs. It is worth noting in passing that Monsanto and Intel reworked this logic in their respective deals with Coca-Cola and the PC manufacturers. Their product quality was well known but they were having difficulty in getting their products differentiated from other manufacturers’. They developed the strategy of branding their products strongly and then signing up co-branding deals with their customers, including joint promotion and heavy product advertising support.