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Despite their radically different approaches and organizations, both expect people within the firm to understand the strategy and to innovate accordingly. indd 25 8/12/10 12:17:38 PM Stoking Your Innovation Bonfire grow. For both companies, this time investment represents an integral part of their innovation strategies. Google invests 20 percent of people’s time and at 3M the commitment represents 15 percent of people’s time. And for those of you who don’t know, Australian software firm Atlassian’s “Fedex Days” are an irregular answer to Google’s 20 percent time.

But design wasn’t the only thing that drove Chevrolet’s phenomenal growth beginning in 1926. Alfred P. Sloan, Jr. S. motor automobile market into segments by price range. Each GM brand became focused on one segment, with Chevrolet at the bottom and Cadillac at the top. Meanwhile, rival Ford stuck to a single model, the low-end Model T. Besides design and market segmentation, the other innovation that GM unleashed on the automobile market was the General Motors Acceptance Corporation (GMAC). In 1919, the first branch of GMAC was opened in New York City, along with branches in San Francisco, Toronto, Detroit, and Chicago.

Meanwhile Henry Ford was opposed to making loans to customers, insisting debt would ultimately hurt the consumer and the broader economy. In December 1927 Ford relented and started offering the same terms on the redesigned Model A. The same year, Ford retired the Model T after selling an astounding 15 million of them. S. market in 1927 before Ford could react. Ford sold nearly five million of the more stylish Model As between 1927 and 1931, thanks in part to the newly available credit and to a newly available range of colors and configurations, from pickup trucks to deluxe models.

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