By Kevin Roberts
64 pictures: management in a loopy World is a compendium of value-accelerators for enterprise and lifestyles. it really is amassed as a sixty four shot process from the astute observations and memorable lifetime of artistic company chief and iconoclast Kevin Roberts. A provocative determine traversing the peaks of worldwide trade, media and activity, Kevin Roberts - writer of the groundbreaking concept Lovemarks - is famous as considered one of modern so much uncompromisingly-positive and inspirational leaders.
In 64 Shots, Roberts attracts at the largest rules, hardest studies and maximum affects of his existence to give 16X4 stripped down, straight-forward and instantly-absorbable insights on the best way to convey order to the chaos of industrial and lifestyles. The punchy insights into profitable - hitting readers frivolously jab after jab - are an array of one-liners, sound bites, tweets, charts, charges and old reference issues. they're loaded with Roberts' adventure, tale, brio, provocation and direction.
The language is severe, brimming with the irrepressible perspective and provocation that fueled Roberts' meteoric occupation. whereas there's a series, the sixty four photographs are stand-alone signposts in the direction of residing an enterprising and profitable existence. an individual can dip into the booklet at any place and locate value.
The writing is observed by means of (not unavoidably associated with) a visible order of black-and-white photographs of leaders of their cultural fields, a few smooth, many historic, a few well-known, and all own. This eclectic number of individuals are either direct and oblique affects to Kevin Roberts' existence. all of them have an engaging - and a few mysterious - connection to recommendations of management in a loopy global. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The publication is excessive contact and shiny. It sounds like Apple, now not Shakespeare. sixty four pictures - will you're taking them?
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Additional resources for 64 Shots: Leadership in a Crazy World
Most meetings go off track, go on endlessly, the agenda is overstuffed with irrelevant rubbish to avoid talking about the real opportunities and issues at hand. Usually there is huge waste in terms of the preparation and execution around key meetings. Mountains of reports get circulated. And they go on far too long. Day-to-day meetings should be done in about 18 minutes, the time of a TED talk. There are different types of meetings a company has during a year—the annual rally, the quarterly town hall, the regional heads pow-wow, the weekly work-in-progress.
Avoid moderation. Good is no good. Aim to be a great leader. Greatness goes to extreme positions and makes extreme choices. A great leader stands for something transformational. Andy Warhol and Bob Dylan are two of my heroes. They led cultural transformational change. Warhol made art accessible in a remarkable way. Dylan transformed himself countless times and changed the way we think about the meaning of life. The great one, Steve Jobs, transcended both business and culture. He rode a rollercoaster of failure and success to change the way we live.
The key is to make sure it’s not your blood. Bob Seelert brought me into Saatchi & Saatchi in 1997. ” Whenever the flak flew, it bounced off my front or ran off my back. I observed everything and acted when I needed to, but never got mortally wounded. I kept my ego in check, and my id intact. This way I maintained momentum, optimism, and conviction for 17 years as CEO. The secret? Don’t take anything personally. People take everything personally. Work is no exception. Countless projects are derailed by someone taking something personally.