Download 30 Minuten fur professionelles Online-Marketing. 2. Auflage by Torsten Schwarz PDF

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Dabei stehen die Unternehmen vor einer Entscheidung: Was darf der Kunde und wo schadet es dem Unternehmensimage? Um diese Webseiten aktiv für die Neukundengewinnung einzusetzen, fehlt bisher das Patentrezept. Fragen Sie nach E-Mail-Adressen Bei Anbietern wie United-Domains können Sie also all Ihre Strato- und 1&1-Domains sowie alle bei weiteren Providern untergebrachten Domains unter einem Dach verwalten und weiterleiten. de Beobachten Sie „Social Web“-Seiten, um zu wissen, wo und in welcher Form Sie Ihre Zielgruppe ansprechen könnten.

So stehen am Anfang die wichtigsten Schlagzeilen beziehungsweise Produktmeldungen als Inhaltsübersicht. Die Fußzeile enthält eine Reihe formaler Elemente, wie zum Beispiel die Abbestellmöglichkeit. Ein Newsletter unterscheidet sich von Spam durch eine bequeme Abbestellfunktion. Geben Sie den Lesern auch die Möglichkeit, ihre Daten selbst zu pflegen, indem Sie auf ein Adressänderungs-Formular verlinken oder Weiterempfehlungen möglich machen. Newsletter-Check z Ist die Firma als Absender klar erkennbar?

Aber: Wer manipuliert, bekommt Ärger. Ärger heißt, dass Ihre Reputation urplötzlich auf Null herabgesetzt wird, was Ihnen natürlich niemand sagt. Also bitte keine Hyperlinks von Scharlatanen, Linkverkäufern, Linkfarmen oder sonstigen Unfug. Gleiches gilt übrigens auch umgekehrt: Wenn Sie auf einen Betrüger oder Spammer verlinken, schadet das Ihrem eigenen guten Ruf. Nutzen Sie alle Möglichkeiten seriöser Hyperlinks: Von Partnern, Kunden und Institutionen. Egal ob der Verband eine Mitgliederliste hat oder die Messe auf Ihre Aussteller verlinkt: Jeder Link zählt!

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