Download 22 Marketing Tips for Entrepreneurs by Peter Desmyttere PDF

By Peter Desmyttere

Books approximately advertising are available in all sizes and styles. yet advertising books tailored for individuals working companies are anything you'll hardly ever locate. till now... '22 advertising and marketing suggestions for Entrepreneurs' indicates independents, small and medium-sized companies how strangely powerful they really are. and the way robust their place opposed to greater opponents actually is. In a ebook packed with counsel and urban recommendation, you'll discover a varied imaginative and prescient of the way you could marketplace your online business. it truly is written with a company grip on truth, because it exists for you and your enterprise, and is complete, from conceal to hide, with sensible examples and suggestion for speedy effects.

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Single tax and benefit systems using real-time data. Decentralized delivery. Radical disintermediation in public service chains. Delivery-level joined-up governance. Holism Interactive and ask-once information seeking and provision. Agile processes (for example, exceptions handling, real-time forecasting and preparedness). Joined-up delivery of local public services. Co-production of services. Online reputational evaluations in public services, including citizens’ testimonials and open-book government.

Very few of these features can be delivered via a traditional, centralized, command-and-control or topdown approach. This is because the majority of DEG features involve new technologies, incentivization mechanisms and organizational behaviours that do not currently exist – either within public services, or within traditional outsourcing arrangements. 1 Innovative features of DEG DEG Theme Innovative Feature Reintegration Network simplification. Single tax and benefit systems using real-time data.

Source: adapted from Dunleavy and Margetts 2013 of capital expenditure intensive initiatives; and third, a continuing expansion of DEG as a response to ‘the unrelenting waves of technological and social changes that show no signs of easing off’. The answer to Dunleavy and Margetts’s important question about how DEG will fare lies in governments’ ability to understand their role in transitioning to an era of digital public management. But just how should governments best locate themselves within the emerging digital economy to deliver successful DEG-style services and to move on from the failed dogma of the past?

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